TY - JOUR T1 - Hard-hitting public health ad campaigns sparking awareness: New tactics gaining results, controversy JF - The Nation's Health JO - Nations Health SP - 1 LP - 10 VL - 42 IS - 5 AU - Teddi Dineley Johnson Y1 - 2012/07/01 UR - http://www.thenationshealth.org/content/42/5/1.3.abstract N2 - With annual advertising costs in the tens of billions, campaigns waged by the tobacco and fast food industries are contributing to the nation’s health problems. Now, tapping into Madison Avenue’s best strategies, public health programs are striking back with innovative ads of their own. ER -