TY - JOUR T1 - Public health messaging: How it is said can influence behaviors: Beyond the facts JF - The Nation's Health JO - Nations Health SP - 1 LP - 20 VL - 44 IS - 6 AU - Kim Krisberg Y1 - 2014/08/01 UR - http://www.thenationshealth.org/content/44/6/1.1.abstract N2 - A young man walks up to a convenience store counter and asks for a pack of cigarettes. He throws some money on the counter, but the cashier says, “That’s not enough.” So the young man pulls out a pair of pliers, wrenches out one of his teeth and hands it over. ER -